advance reading copies
Designed the advance reading copies (temp covers when needed, back covers, interior layout design, and special "fancy" features like belly bands), which are the books (in a pre-publication stage) distributed to media outlets, such as New York Times, Publishers Weekly, Kirkus Reviews; relevant librarians and selected influencers for reviews in order to generate book buzz and increase sales. These copies were also distributed in relevant events like ComicCon, BookCon, etc. I came up with the design for the interior, back cover, relevant fonts, etc. Prepared files to print.
Marketing/brand and video designer for New York Times bestselling author Brigid Kemmerer. Worked on the design of the advance reading copies, print materials, promotional items and creative. Also worked on a wide variety of advertising campaigns, from concept to execution, of her branded Cursebreakers series, its sequel new series Forging Silver Into Stars and her new series Defy The Night. I worked on both pre-pub and post-pub campaigns, adjusting the designs according to the book stage to increase brand awareness. For all these, I was in charge of the art direction, and I made sure there was a consistent brand and style across every marketing and publicity campaign. Below there are the different (and my personal favorite) parts of these campaigns showcasing examples for each series.
cover reveal & trailer promo
For her upcoming title Forging Silver into Stars, we planned and scheduled a cover reveal & short trailer promo across Bloomsbury Publishing and Brigid Kemmerer's social media platforms, in every size in order to reach the most users. This was the main video, which reached 55.000+ views on Instagram.
print & digital ad campaigns
I worked on a wide variety of advertising campaigns for Bloomsbury's authors, including large scale print billboards and bus shelters displayed in different cities, in-store displays, ads displayed on digital media platforms (for both pre-pub and post-pub campaigns), or print (and online) magazines or newspapers. For Brigid Kemmerer, I overviewed the design concept of all digital and print ad campaigns for all her series. For each series/brand I came up with the design and made sure it was consistent across all ad campaigns: same style, color palette, fonts, etc.
These campaigns generated 300.000+ impressions, and we collaborated with media outlets like Entertainment Weekly (print), GoodReads, Shelf Awareness, The Mary Sue, Division D and AdBiblio cross-platforms, or BuzzFeed to successfully bring campaigns to life. Samples of these campaigns are showcased below.
sale sheets & marketing materials
Designed the marketing and sales materials for each book of her series. These materials were distributed to book sellers, librarians, and they were also posted on Edelweiss website and distributed at major events like ComicCon, in order to generate buzz and increase book sales. Below there are two examples of this.
stickers & postcard (promotional/preorder materials)
As part of the OwlCreate book box subscription (that reaches 5000+ people), we planned to print stickers and postcards matching the theme of Defy The Night. People who ordered the box prior the publication date would receive this item along the book and the book box. Therefore we needed to create a catchy design that would secure preorder sales.
#cursebreaker hashtag campaign
We created, planned and executed the #cursebreaker hashtag in order to generate more buzz and attract readers for Brigid Kemmerer's Cursebreaker series and to allow people to "join the team" and receive latest news, preorder materials, read along events, and special gifts. I was in charge of the design concept, coming up with the color palette, videos and graphics to use across social media.
ads for Amazon book pages
Designed the ads for Brigid Kemmerer's books pages displayed in Amazon. The purpose of these ads was to create a short visual synopsis that would make people want to buy the book.
preorder promotion videos
I designed the announcement videos for the Defy The Night preorder promotion (with each preorder there was an exclusive enamel pin), part of the pre-pub set of campaigns. This video, designed on all sizes and across all social media platforms, was made to attract more potential readers and increase the number of preorders (early sales) for the book. The ads followed the branded design of the book.
social media & email creative
I was in charge of designing a total of 300+ assets for social media (posts, stories, branded content) and e-blasts, for Brigid Kemmerer's books. Below there are some examples.
