HUE is the number one leading brand in legwear and sleepwear. Recently, I joined the fashion-forward company as Design Lead to reinvigorate HUE’s global presence to entice direct-to-consumer and wholesale customers both new and current. Since joining the company, I have revamped the overall look of the website and UX design for both mobile and desktop users and redesigned their product packaging with an updated look set to be released widely by 2024. Throughout these projects, I have applied my art direction skills to seasonal photoshoots and video campaigns while working on the brand’s digital and print assets. Additionally, I have worked on HUE’s merchandising design for major retailers like Macy’s and Belk. I have also applied my design skills to the HUE x Netflix partnership for the 2023 rom-com XO, Kitty, by managing the concept, product packaging design, and delivery.