Marketing/brand and video designer for #1 New York Times bestselling author Sarah J Maas.
Worked on the design of the advance reading copies, print materials, promotional items and creative. Also worked on the advertising campaigns of her #1 NYT bestselling series Crescent City, and her new title, sequel of her acclaimed ACOTAR series, A Court of Silver Flames.
For all these I was in charge of the marketing design direction and maintenance of a consistent brand, style, and art direction across every marketing and publicity campaign.
Below there are the different (and my personal favorite) parts of these campaigns showcasing examples for each series.
The Dark Fantastic bookmark
For the promotion of The Dark Fantastic, I designed a bookmark matching the book cover theme.
social media creative
There were several designs requested for Twitter, facebook, and instagram in order to promote upcoming titles. I designed promotional assets, infographics, and other creative as requested.
Worked for NYU as a designer for the NYU Press. My design work included advance reading copies covers, brochures, event fliers, social media assets, templates and stories for social media, print advertisements, website logos, and several studies catalogues, including the NYU Press annual catalogue.
NYU Press annual catalogue
Designed the cover and the interior design and layout of the NYU Press annual catalogue. This catalogue was distributed in every academic and university event, to professors and librarians. It was a two month project that involved collaboration across all department including Marketing, Art, Publicity, Production. Below there are examples of some of the pages and cover.
studies catalogues
Designed seven studies catalogues such as Media studies, Jewish studies, Urban studies, among others. Each project consisted on designing the catalogue cover, interior layout and design.
events flyers
I also worked on some event fliers to promote author tours.
print advertising
I designed up to 10 print advertisements that were included in The New York Times and Library Journal, among others.
Instagram stories
Designed over 10 templates for IG stories promoting upcoming events.
logos for NYU Press website
I was in charge of designing two of the logos used on NYU Press website, the book stack logo and the hand shake logo.
