Resonance Companies is a sustainable fashion tech startup whose mission is to enable fashion brands to manufacture clothing on demand, only producing something once it's sold—which significantly reduces waste in production, helps creators explore their creativity (infinite creation) without inventory commitments and will help end-consumers get the best possible product for them. As part of this company, I have developed a brand identity and guideline for Resonance and its product ONE, plus a content strategy and content plan, presenting and designing over 20+ concepts for campaigns and social weekly, overseeing the content design. I was also part of the website redesign while spearheading the demo motion graphic video development, a demo that showcases how Resonance's product ONE works within the company.
print & digital ad campaigns
I worked on a wide variety of advertising campaigns for Bloomsbury's authors, including large scale print billboards and bus shelters displayed in different cities, in-store displays, ads displayed on digital media platforms (for both pre-pub and post-pub campaigns), or print (and online) magazines or newspapers. For Brigid Kemmerer, I overviewed the design concept of all digital and print ad campaigns for all her series. For each series/brand I came up with the design and made sure it was consistent across all ad campaigns: same style, color palette, fonts, etc.
These campaigns generated 300.000+ impressions, and we collaborated with media outlets like Entertainment Weekly (print), GoodReads, Shelf Awareness, The Mary Sue, Division D and AdBiblio cross-platforms, or BuzzFeed to successfully bring campaigns to life. Samples of these campaigns are showcased below.
stickers & postcard (promotional/preorder materials)
As part of the OwlCreate book box subscription (that reaches 5000+ people), we planned to print stickers and postcards matching the theme of Defy The Night. People who ordered the box prior the publication date would receive this item along the book and the book box. Therefore we needed to create a catchy design that would secure preorder sales.
