Context
The fashion industry is under scrutiny for its impact on the environment and worker welfare, especially in the fast fashion sector. It's known for contributing to pollution and creating a lot of waste, while also facing challenges with providing fair and safe working conditions. This rapid cycle of making and buying clothes highlights the need for positive changes in how we approach fashion.
Idea
Produce clothing once it's sold, addressing a significant issue in the fashion industry—excess waste and inventory.
Resonance Companies is a sustainable fashion tech startup whose mission is to enable fashion brands to manufacture clothing on demand, only producing something once it's sold—which significantly reduces waste in production, helps creators explore their creativity (infinite creation) without inventory commitments and will help end-consumers get the best possible product for them. With Resonance's 'ONE' tracing QR code label, not only can people choose sustainable clothing, but they can also trace the entire journey of their garment, proving its sustainability.
Role: Art Director, Web Designer, Motion Designer, Content Creator.
print & digital ad campaigns
I worked on a wide variety of advertising campaigns for Bloomsbury's authors, including large scale print billboards and bus shelters displayed in different cities, in-store displays, ads displayed on digital media platforms (for both pre-pub and post-pub campaigns), or print (and online) magazines or newspapers. For Brigid Kemmerer, I overviewed the design concept of all digital and print ad campaigns for all her series. For each series/brand I came up with the design and made sure it was consistent across all ad campaigns: same style, color palette, fonts, etc.
These campaigns generated 300.000+ impressions, and we collaborated with media outlets like Entertainment Weekly (print), GoodReads, Shelf Awareness, The Mary Sue, Division D and AdBiblio cross-platforms, or BuzzFeed to successfully bring campaigns to life. Samples of these campaigns are showcased below.
stickers & postcard (promotional/preorder materials)
As part of the OwlCreate book box subscription (that reaches 5000+ people), we planned to print stickers and postcards matching the theme of Defy The Night. People who ordered the box prior the publication date would receive this item along the book and the book box. Therefore we needed to create a catchy design that would secure preorder sales.
