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Context

Gourmet Garden specializes in providing convenient, easy-to-use pastes, designed to simplify the cooking process without sacrificing flavor or quality.

Insight

Life is hard enough as it is. Why are we glorifying taking the long, hard road?

Idea

Sometimes it just makes more sense to take the shortcut. 

Branding

Keeping the same treatment and the original Spotify logo, Spotify memory includes a bright color palette that we have previously seen in other Spotify products like Spotify Wrapped.

Keeping the same treatment and the original Spotify logo, Spotify memory includes a bright color palette that we have previously seen in other Spotify products like Spotify Wrapped.

Execution 1: The Product and The Plugin

The user is able to access to Memories, a new type of content within Spotify that coexists with others like Podcasts or Playlists. When filtering by Memories in Library, the user has can access to their audio collections. The user can also Add audio, importing it from their phone. 
Once clicking into the audio collection Girls Group, there is one audio called "My family dinner was a nightmare."
When clicking on audio, we can see  "Soundtrack," a feature with which Spotify allows to link any audio to songs that have a meaningful relation with the memory told in this audio.
The Plugin refers to the export option that would be integrated with messaging and audio sharing apps like WhatsApp and iMessage, allowing the user to automatically save to their Spotify memory account an audio once sent or received.

Execution 2: The Video Ads

Audios we all have received (and/or sent) at some point.

Partnership

In partnership with rapid grocery delivery services like Gorillas, we're set to introduce fresh, innovative solutions for those bold enough to embrace the shortcut.

Commercial Script

Featuring daily life moments when cooking frustration gets real, and a voiceover saying:

Context

Gourmet Garden specializes in providing easy-to-use herb pastes, designed to simplify the cooking process without sacrificing flavor or quality.

Insight

Life is hard enough as it is. Why do we glorify taking the long, hard road?

Idea

Sometimes it just makes more sense to take the shortcut. 
 

AD: Teresa Sarmiento Garcia | CW: Irene Plax

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