At Resonance Companies, I have worked on Resonance's partner brands such as Tucker or Fork & Napkin. For Tucker, I had the pleasure of developing the role of lead designer and co-creative director for the holiday season shoot for Tucker, collaborating with the Director of Content, Tucker founder Gaby Basora, and the Brand Manager. I assisted in setting the tone, designing the mood board, posing, styling direction, props, makeup & hair direction. After this shoot, I spearheaded the design of different assets for the print campaign, digital ads, emails (design & copy), collages, wheat posters, and another type of content created for the holiday campaign for Tucker, including the exploration of new typography and color palette for the brand.
print & digital ad campaigns
I worked on a wide variety of advertising campaigns for Bloomsbury's authors, including large scale print billboards and bus shelters displayed in different cities, in-store displays, ads displayed on digital media platforms (for both pre-pub and post-pub campaigns), or print (and online) magazines or newspapers. For Brigid Kemmerer, I overviewed the design concept of all digital and print ad campaigns for all her series. For each series/brand I came up with the design and made sure it was consistent across all ad campaigns: same style, color palette, fonts, etc.
These campaigns generated 300.000+ impressions, and we collaborated with media outlets like Entertainment Weekly (print), GoodReads, Shelf Awareness, The Mary Sue, Division D and AdBiblio cross-platforms, or BuzzFeed to successfully bring campaigns to life. Samples of these campaigns are showcased below.
sale sheets & marketing materials
Designed the marketing and sales materials for each book of her series. These materials were distributed to book sellers, librarians, and they were also posted on Edelweiss website and distributed at major events like ComicCon, in order to generate buzz and increase book sales. Below there are two examples of this.
stickers & postcard (promotional/preorder materials)
As part of the OwlCreate book box subscription (that reaches 5000+ people), we planned to print stickers and postcards matching the theme of Defy The Night. People who ordered the box prior the publication date would receive this item along the book and the book box. Therefore we needed to create a catchy design that would secure preorder sales.
